Media Marketing Specialist
jade robinson
About Me
With a professional background in marketing and media creation and an educational foundation in Media and Photography, I’ve spent over a decade mastering the art of digital marketing. From social media and paid ads to email campaigns and content creation, I thrive on crafting impactful strategies.
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I’ve had the privilege of working across TV/Film, fashion, lifestyle, and hospitality, bringing creative visions to life and building thriving online communities.
Always forward-thinking, I’m passionate about delivering results that make an impact.
Case Studies
About Me.
With over a decade of experience spanning sales, marketing, and media creation, I’ve cultivated a unique skill set that blends creativity with strategic precision. My journey began in telemarketing for EE, transitioning into in-store sales, where I honed my understanding of customer needs and sales strategies. I later joined an eCommerce company at the pivotal rise of digital and social media marketing, gaining hands-on experience as the industry evolved.
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While working full-time, I pursued my passion for media by studying filmmaking, further developing my expertise in photography, videography, and storytelling. These skills, paired with my digital marketing knowledge, helped me build a personal social media following of hundreds of thousands—proof of the strategies I apply to brands I work with.
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The pandemic marked a turning point when the company I worked for closed due to unforeseen market challenges. This inspired me to pivot into freelancing, collaborating with some of the most recognised household names across various industries. For the past four years, I’ve provided tailored marketing solutions, specialising in product-based and event/hospitality marketing.
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Now, I’ve returned to in-house work with long-term clients, leading their marketing strategy, sales analysis, and creative direction. Check out my blog to explore case studies showcasing recent successes in product-based and hospitality marketing.
Expertise
Captivating Content Creation: Blog Writing, Photography, Videography & Creative Strategy
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Crafting Visuals: Directed and produced standout photo and video campaigns tailored to captivate audiences and strengthen brand identities.
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Software Savvy: Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom), Final Cut Pro, and Canva for seamless editing and design execution.
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Storytelling in Motion: Developed compelling narratives that turned brand visions into scroll-stopping content across digital platforms.
Data-Driven Ad Optimisation: Social Media & Google Ads
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Precision Campaigning: Launched and optimised high-performing ad campaigns on Facebook, Instagram, TikTok, and Google Ads, delivering measurable ROI.
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The Analytics Edge: Leveraged Google Analytics, Meta Ads Manager, and advanced reporting tools to uncover insights and refine strategies.
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Smart Targeting Techniques: Audience segmentation, targeting, and retargeting methods to maximise reach and boost conversions.
Strategic Marketing: From Competitors to Conversion
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Data Meets Creativity: Analysed sales and market trends to design strategic campaigns that bridged gaps between numbers and narrative.
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Staying Ahead of the Game: Conducted competitive research to identify emerging trends and position brands as leaders in their space.
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Timeless Tactics: Newsletter email marketing, combined with traditional marketing tools like print, OOH, and sponsorships with modern approaches for maximum impact.
Press, Influencers & Media Outreach
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Cultivated meaningful partnerships with influencers to amplify brand messaging and expand audience reach authentically.
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Media Spotlight: Secured high-value press features and coverage by crafting standout pitches and nurturing media and local council relationships.
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PR That Pops: Designed press releases and media kits that spotlighted brand stories, driving visibility and consumer trust.
Strengths
Content & Media Advertising
From concept to clicks, I create compelling visuals through professional shoots and craft ad campaigns tailored to your budget and audience for measurable results.
SEO & SEM
Creative Strategist
Data-driven marketing strategies rooted in competitor analysis and performance insights, designed to fuel strategic growth and maximise impact.
Social Media Content & Ad Management
Community-driven marketing that builds connections, leverages influencer partnerships, and optimises organic and paid content to boost engagement and drive conversions.
Print to Pixels: Eye-Catching Advertising Across Multiple Format
A collection of recent advertising campaigns crafted for leaflets, posters, large-scale digital screens, billboards, and social media platforms. Each project blends bold visuals, strategic messaging, and the power of colour theory to create eye-catching, memorable designs for each client or brand. From sleek leaflets promoting special offers and posters announcing events to vibrant billboards lighting up cityscapes, every format is tailored for maximum impact. Complemented by custom social media content and photography, these campaigns bring brands to life across digital and physical spaces, leaving a lasting impression on any audience.
Vertical Short Form
The Strategy: High-Quality Food Photography & Videography, Location & Interest -Based Targeting. The Results: £1 of Ad Spend = £15 in Revenue
Product Marketing
The Strategy: Clean, simple UGC lifestyle videos under 30 seconds. The Results: A 310% sales increase in just three months.
Launching an Indie Coffee Brand
The Strategy: Zero ad spend—leveraging organic, humorous social trends and locally optimised copy.
The Results: 70K social impressions within the first month of launch.
Events & Ambience
Because sometimes, people need to step into your world, see it through the eyes of your regulars, and feel what it’s like to truly belong.
